AAF-GLV Sip’n Bid

Personal Work

I created this logo for the American Advertising Federation of the Lehigh Valley’s wine tasting & silent auction annual event called “Sip’n Bid.” The circular geometry of the logo reflects the round base of a wine glass or the cork of a wine bottle. The graphical representation of a bunch of grapes which replaces the tittle of the “i” in “Sip,” trendy complementary fonts, and saturated color palette attracts a younger demographic than attended past year’s events.